WHO WE ARE
Founded in 2001 by Lucinda Morreale, Ladderback Design focuses on graphic design and illustration for a wide range of clients.
Luci earned a BFA in illustration from Maryland Institute College of Art in 1997. Deeply involved in the community, she combines her strong commitment to meeting clients’ needs with her passion for design, drawing, textiles, and sculpture. She runs a tight ship: Luci’s approach is comprehensive and efficient, focusing on delivering all aspects of clients’ projects on time and leveraging long-term relationships with vendors to deliver them on budget. She has worked with clients from such fields as health care, the arts, and education as well as the corporate world.
Ladderback Design is proud to be a woman-owned business.
Publications (annual reports, catalogs, brochures, etc.)
Illustration (instructional, editorial, typographic, patterns, etc.)
Concepting, Problem Solving and Ideas
Research: Market, Competition and Image finding
Layout, Composition, Balance
Production: Understanding of print process, web process, and paper engineering
Competency in image and layout programs: Adobe CS, et al
File Prep: Bleeds, Color Separation, File Management
Marketing Expertise: Branding, Positioning, Ad Buying
Project Management: Budgeting, Timelines
Vendor Management: Print Specifying, Material Specifying, Gathering competetive quotes,
Follow through, etc
Writing Skills: Brand Naming, Taglines, Editing