Branding with Ladderback Design
The branding process
When you hire me to build your brand, you not only get a creative expert. You also get a team member who cares about your mission and a finished product that speaks to your personality, your values, and your dreams for the future of your business.
Explore the Ladderback Design branding process below.
Case Study ///
120 Under 40
An initiative of the Bill & Melinda Gates Institute for Population and Reproductive Health at the Johns Hopkins Bloomberg School of Public Health, the 120 Under 40 contest aims to celebrate 120 reproductive health workers under 40 by the year 2020. The logo I designed was ready for the launch of the project in September 2015.
Phase 1: Research
I had several meetings with the client to discover: What are the goals of the contest? Who are the partners and who are the competition? What is the future of family planning? I dug into Google and found examples of comparable logos for context. I asked, who are the prize winners and what do they care the most about? What kind of imagery do they respond to and how can we appeal to them directly?
Phase 2: Sketches
When I finally got to sketching with pen and paper, my ideas were the natural result of all that research. I explored many directions that didn’t pan out, delved into visual metaphors and experiments, re-read my notes, and got back to sketching. In the course of any logo project, I probably come up with 20-30 different directions before narrowing it down to the 3-6 options I end up showing.
Phase 3: Choices
I presented 5 different logo options to the client, and we discussed the pros and cons of each. They liked them all, but chose the final logo because it is colorful and dynamic, youthful and vibrant. Right on target for the project, which is so youth-focused. It’s different enough from the logos currently being used in their field, but isn’t distractingly out of step.
Phase 4: A logo is born
Once the logo was chosen and approved, I developed a branding family, with multiple colors and iterations that can be used in any context. Then I created several collateral items to correspond with the branding: social media headers and share graphics, print pieces including banners, a background for photo ops, postcards, buttons, and programs. The materials were used at the ICFP in January 2016, which had more than 3,500 people in attendance and was held in Bali, Indonesia.
I’ve been doing this for a good long time.
But it never gets old. I started with the small arts and non-profit communities and then kept right on sketchin’. I’ve developed brands for restaurants and photographers, general contractors and festivals, acupuncture studios and grocery stores. I love learning about small businesses, and then working with them to define themselves and start to grow.
for Ladderback Design's Branding Services
Ladderback’s Branding Packages include:
• Intensive discovery process to evaluate goals for branding and your company’s context in the marketplace
• Up to 3 rounds of custom designs as necessary to arrive at the final design
• A family of logos, including every iteration needed for the materials
• Ownership of all files and rights to the artwork for life
• Design for up to 3 collateral pieces. These could include any of the following: Social Media banners, Graphic Email banners, Business Cards, Letterhead, Envelopes, Notepads, Tshirts, Mugs, etc.
• A Brand Guide to for the use of your brand in the long term.
* Ladderback’s fees do not include printing, programming, or any other outside vendor’s fees for the production of materials.
* Design for additional materials are negotiated separately from logo packages.