Web Design

A website to brag about

The Web Design Process

Building a website can be overwhelming. I’ll be your guide, helping you work out the details you want included on your site, and then taking that information and making it happen.

slideshow: Mend Acupuncture’s website uses a quiz to direct customers into 3 different sales channels while also educating them about how acupuncture can help improve their health. 

Phase 1: Interview & Research

Since a website has so many facets, it’s crucial that everyone be on the same page when building one. Get ready to answer a lot of questions. I want to know about your goals, your customers, and how you want to present yourself to the world. I want to know about your competition and your marketplace. What is your vision for what you want your site to do for you? Every decision from that point on will flow from that central vision.

slideshow: Baltimore residents can use Baltimarket.com’s interactive map to find fresh food in their neighborhood. It is specifically designed to work well on mobile, which is the primary way residents access the site.

Phase 2: Site Mapping, Wire Framing & Content Creation

Site maps and Wire Frames are our master plan for your site, and we work on those together to make sure every detail is exactly right. In web design, it’s important to plan ahead, so you can avoid costly changes later in the process.

slideshow: Harvest Market Natural Foods has a deceptively simple home page. However the site has over 30 pages, providing sales flyers, recipes, details about product lines, and extensive details on the process the store uses to research and source its products.

Phase 3: Styling

Enough with all this planning, let’s get to the juicy stuff! In this phase I develop a visual language with fonts, colors, buttons, menus, search bars, etc, customized to reinforce your brand. I present up to 3 design options and listen carefully to your feedback. This is the phase where we set the visual system in place for the site.

slideshow: Lucile Martin’s website is carefully designed to showcase her delightful jewelry in its best light. While appearing devastatingly simple, its subtle range of light gray text, white space and custom photography lends the site a glow of elegance.

Step 4: Implementation

I partner with talented programmers to take your site into the real world, with custom CMS (that’s Client Management Software, aka a backend you can edit!) SEO optimization, and security features. All of Ladderback Design’s sites are protected with a year’s free maintenance, and we offer packages to upgrade that maintenance if you need any extra bits and bobs in the future.

slideshow: Ladderback partnered with YIKES! to create this site for Get Fresh! Get Fit! – a wellness program of the Baltimore City Health Department, implementing several interactive maps and a complex, searchable database of healthy vendors at Baltimore City’s covered markets.

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