my story
Farm to (drafting) table
Raised on a Massachusetts farm, I pursued my passion for art at the Maryland Institute College of Art in Baltimore, MD. I launched my own venture, Ladderback Design, at the age of 25. With a strong focus on serving nonprofits, small businesses, and higher ed in Baltimore, I shaped Ladderback’s mission around their unique needs. In 2011, I relocated to Philadelphia and began exploring the corporate world. It was in 2016 that I transitioned into a role as a Senior Art Director, and I joined Health Union in 2018.
Over the years, I have taken on new skills in marketing and data analytics to track the performance of campaigns on social, on-site and email newsletters. I’ve recently completed “Data Driven Design” by DesignLab and am continuously pursuing more skills within the data and marketing spaces.
Experience
Associate Creative Director,
Senior Art Director
Health Union
2018-2023
Senior Art Director
Digitas Health
2016-2018
Art Director, owner
Ladderback Design
2001-2018
previous Client List:
- Sustainable Business Network, Philadelphia
- Baltimore City Planning Department
- Telesis Corporation
- The 19th Century Shop
- Baltimore Medical System
- Hersh’s Pizza & Drinks
- Harvest Market
- The Markets at Highlandtown
- Mary Washington, State Senator in Maryland
- American Communities Trust
- Creative Alliance, Baltimore
- and many more…
education
Bachelor of Fine Arts
Maryland Institute College of Art
Illustration & Writing
Looker Federated Analyst
Trained at Health Union
2020-2023
Data Driven Design
DesignLab
2023
9
sites @ Health union
34+
non-profit clients
4
political campaigns
Skills
- Art Direction
- Concept Development
- Drawing & Storyboarding
- Typography
- Layout
- Information Architecture
- User Experience/Interface
- Social Media Strategy
- Adobe Creative Suite
- Looker Studio
- Google Suite
- Figma
- WordPress
- Sketch
- Pre-Press
- Powerpoint
- HTML / CSS
- Social Media content creation
- Content optimization for SEO
- Email design and content development
- Keywords and Longtail Keywords
- Data Reporting and Visualization
- Audience Research using quantitative and qualitative sources
- A/B testing
- Input
- Strategy
- Restorative
- Communication
- Context
- Find out more about Clifton Strengths here >
- I build strong relationships and use active listening, deep research, and even questionnaires in order to deliver tailored solutions to all collaborators and clients.
Input
Curiosity Driven: I believe in the power of continuous exploration.
Strategic
I always keep multiple options in mind, ready to adapt to changing circumstances.
Restorative
I approach every problem with the belief that there is a solution waiting to be found.
Communication
I utilize my ability to engage in stimulating conversations to connect and inspire others.
Context
I recognize the importance of drawing lessons from history to shape a better future.
testimonials
Working with Luci:
“Working with Luci for the past 5 years has been such a privilege! She puts her all into every project, diving straight in with research, backing everything up with data, and delivering a beautiful end product. Her enthusiasm is contagious and working with her is not only productive and enlightening, but so much fun.”
Caroline Liddic, Associate Creative Director, Health Union
“Luci is a highly effective creative team leader who brings invaluable thought, care, experience, and emotional intelligence to her work. She’s a strategic thinker who understands both the business and the creative and knows how to marry them flawlessly. It’s rare to find a visual storyteller as skilled as Luci who is also so comfortable working with data, and this is one of the areas where she has had the greatest impact on our team. “
Stacey Toseland, Creative Director, Health Union
“Luci has been the most amazing manager any direct report could ever hope for. When she started working with me she inspired me with her unique illustrations. As our working relationship grew she taught me about data, helped me hone my attention to detail, and pushed my designs to new heights. She always had my back, and helped me achieve any goal I set for myself and for that I’ll be forever grateful. Luci would be the best manger, designer, illustrator, or leader for any team!”
Colleen Kochanasz, Senior Designer/Art Director/Illustrator
“Luci was a wonderful leader on the team we were a part of together. When I first started, she was one of the first people to reach out to make sure I was settling in okay and consistently made me feel like I was doing an amazing job. She made me feel welcomed and like I belonged. She frequently took time out of her work day to help me understand data and analytic results, and was incredibly encouraging in helping me to decipher what received the most engagement. On top of that, she is extremely talented and versatile as an illustrator, designer, and data master.”
Brianna Gilmarten, Art Director, Illustrator