Rare-Disease.net casts a wide shadow. There are 7,000 known rare diseases. So by necessity, the site contains many mini sites dedicated to specific rare diseases. Each mini site was launched with a campaign to drive traffic and engage very specific audiences. See below for the assets I created for these campaigns.
MAC Lung Disease
rare kidney disease
pompe Disease
adult onset still’s Disease
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testimonials
Working with Luci:
“Working with Luci for the past 5 years has been such a privilege! She puts her all into every project, diving straight in with research, backing everything up with data, and delivering a beautiful end product. Her enthusiasm is contagious and working with her is not only productive and enlightening, but so much fun.”
Caroline Liddic, Associate Creative Director, Health Union
“Luci is a highly effective creative team leader who brings invaluable thought, care, experience, and emotional intelligence to her work. She’s a strategic thinker who understands both the business and the creative and knows how to marry them flawlessly. It’s rare to find a visual storyteller as skilled as Luci who is also so comfortable working with data, and this is one of the areas where she has had the greatest impact on our team. “
Stacey Toseland, Creative Director, Health Union