Events on RareDisease.net
RareDisease.net uses EVENTS as a major driver of traffic to the site. I worked closely with my team to choose event topics, write copy, and build consistent branding across all events.
These assets reached thousands of people and brought out an engaged and excited audience.
Ads were placed on RareDisease.net and sister sites and also followed folks offsite. We used social media and our large email list to engage our faithful followers and attract new people.
The brand voice is always like close friends giving heartfelt advice, from one sufferer to another.
ER Prep webinar:
Engagement rate on Instagram
email open rate