CASE STUDY

Events on RareDisease.net

RareDisease.net uses EVENTS as a major driver of traffic to the site. I worked closely with my team to choose event topics, write copy, and build consistent branding across all events.

These assets reached thousands of people and brought out an engaged and excited audience.

Ads were placed on RareDisease.net and sister sites and also followed folks offsite. We used social media and our large email list to engage our faithful followers and attract new people.

A face being drawn in sand by a monk with a rake
Mindfulness event ads being shown on a blog post.

Mindfulness webinar:

56

sign-ups

14

attendees

The brand voice is always like close friends giving heartfelt advice, from one sufferer to another.

Disability webinar:

124

sign-ups

27

attendees

Animation showing ads on a blog post for a disability benefits webinar
Instagram image for an event called ER Prep with a Rare Disease

ER Prep webinar:

14%

Engagement rate on Instagram

24%

email open rate