Social media

Social media campaigns
for miles.

I have spent the last 6 years building social media strategies and campaigns that have increased engagement, built community, and driven growth. Please contact me for statistics on specific campaigns.

Varied profiles of people who identify as women

9

different websites @ hu

2

large campaigns/year/site

4+

cross-site or microsite promos/year

A group of people in super hero poses: "I am stronger than HIV" theme for promo assets for annual survey of users
World AIDS Day 2020 Instagram post
World AIDS Day 2021
How to manage your stress when you have HIV
"Proud to be Me"
Rapid home testing, how it works and how it can help the community
HIV Vaccine Awareness Day insta post
superhero poses for survey campaign
Join H-I-V.net anonymously, and be able to connect with people suffering the same stigma, symptoms, and social complexities as yourself.
National Gay Men's HIV Awareness Day
How to talk about sex with a new partner when you have HIV
"Live Victoriously" phone wallpaper giveaway for HIV Awareness Month
"We are choosing to focus on life after the HIV diagnosis" UGC quote carousel for HIV Awareness Month 2020
"I'm still here and willing to help stop the stigma" UGC quote carousel for HIV Awareness Month 2020
"I'm thriving more today than I ever have" UGC quote carousel for HIV Awareness Month 2020
Asthma UGC Insta campaign: "If Asthma was an animal, what would it be?"
Asthma UGC Insta campaign: "Feels like an Elephant is sitting on my chest"
Asthma UGC Insta campaign: "A Cat. It's sneaky, pounces suddenly, and takes your breath away"
Asthma UGC Insta campaign: "A Boa Constrictor: Feels like you're being squeezed and suffocated"
Asthma UGC Insta campaign: Fish out of water gasping for air
Instagram UGC quote: "Don't try to take this on by yourself."
RARE Launch Promo Assets: People at a festival with a mural of a zebra and a swan
Skyscraper Ad for Rare microsite about Still's Disease
Horizontal Ad for Rare page about Still's Disease
Instagram post ad for an event about Disability Benefits
Skyscraper Ad for an introductory Insta Live event for RareDisease.net
Large Email header for microsite about Kidney Disease on RareDisease.net
Skyscraper Ad for a microsite about Pompe Disease
Horizontal Ad for a microsite about Pompe disease
horizontal ad for a microsite about Mac Lung Disease
Skyscraoer ad for a microsite about Mac Lung Disease
two people sitting in a circle talking
FB post ad for an event about Disability Benefits
Animated ad on FB for an introductory Instagram Live event for RareDisease.net
Skyscraper Ad for an introductory Instagram Live event for RareDisease.net
mobile ad for microsite about Kidney Disease on RareDisease.net

testimonial

“Luci is an incredible designer, creator, and team member. She embodies collaboration and is committed to meeting project goals. She is also a kind, thoughtful person and I’m lucky to have had the opportunity to work with her!”


two hands

Juliana Geerling Swaren, MPH, CHES, Project Manager, Insights at Health Union